Design is how I make sense of the world.
Based in San Francisco.Originally from India.Always somewhere between a Figma file and a sketchbook.
I'm a multidisciplinary designer with 4+ years of experience spanning UI/UX, brand identity, art direction, and visual storytelling. My work lives at the intersection of strategy and craft — I care as much about why something is designed as how it looks.
My journey started with a BFA in Applied Art from Manipal University, where I was named Student of the Year two years running. I then pursued an MA in Advertising at SCAD, where I won a National Gold ADDY Award and discovered my love for the space where design and communication collide.
I've designed for enterprise healthcare platforms at FCB Chicago — working on live products for Pfizer and Johnson & Johnson — and built entire design systems and campaigns for Boatsetter, reaching over a million users. Today, I run independent projects for brands like TrotterIt, Siraa, and CIAO!, building identities from the ground up.
What drives me? The belief that good design changes how people feel — and that the best work happens when beauty and function are inseparable.
Product & UI/UX Design
End-to-end digital product design — wireframes, prototypes, and pixel-perfect interfaces that balance usability with visual craft. WCAG & ADA compliant by default.
Brand Identity
Building brands from the ground up: logos, design systems, typography, and visual language that give companies a voice people remember.
Art Direction
Guiding the visual story across campaigns, editorial, and digital channels — ensuring every touchpoint feels intentional, cohesive, and arresting.
Design Systems
Building scalable Figma component libraries that bring teams together, reduce dev handoff friction, and keep products consistent at scale.
Campaign & Marketing Design
Visual design for emails, landing pages, social, and paid ads — rooted in data, A/B testing, and an instinct for what makes people click.
User Research
Talking to real users, synthesizing findings into journey maps, personas, and wireframes that ground every design decision in actual human behaviour.
Experience
UI Designer
Oct 2023 – Aug 2024FCB Chicago
- • Designed and modernized large-scale digital platforms for Pfizer and Johnson & Johnson, enhancing UX and increasing user engagement by 40%
- • Led accessibility-first design systems for enterprise healthcare platforms, adhering to WCAG and ADA standards
- • Created scalable Figma-based component libraries reducing dev handoff time by 15%
Digital Designer
Sept 2022 – July 2023Boatsetter.com
- • Produced UI and visual design for 250+ marketing email campaigns
- • Launched company-wide rebranding with a new design system (100+ components), increasing visual consistency
- • Drove a 36% increase in CTR and 28% higher engagement through A/B testing
UX/Visual Designer
May 2022 – Aug 2022Digitalage Inc.
- • Created design language and visual identity for launch platform tailored to Gen Z creators
- • Conducted 50+ user interviews and synthesized findings into journey maps and wireframes
Recognition & Awards
Le Book Jury Member
2026 – San Francisco
Selected as a member of the prestigious Le Book creative jury, evaluating and recognizing excellence in commercial photography, illustration, and visual arts in North America.
National Gold ADDY Award
2023 – Art Direction: Typeface Design – Mindfulness X Gotham
Highest honor from the American Advertising Federation, recognizing the best of the best in creative excellence across design, advertising, and marketing.
International Design Awards
2023 – Honorable Mention: Sharpie Campaign
Global excellence recognition presented for concept originality and visual storytelling among entries from over 60 countries.
District Gold ADDY Award
2022 – Packaging Design: Indi Barrel
Recognition for design innovation celebrating Indian heritage through modern packaging within regional AAF district.
SCADpro Innovation Challenge
2022 – 2nd Place: Lexus x Fox Theatres
Selected among top-performing graduate teams for excellence in strategic design, storytelling, and brand experience innovation.
Adobe Certified Professional
2022 – Visual Design
Credential recognizing expertise in Adobe Creative Suite and visual communication including layout, color theory, and design thinking.
SCADAchievement Scholarship
2021 – Savannah College of Art & Design
Merit-based scholarship recognizing outstanding academic achievement and creative potential in the advertising program.
SCADAcademic Scholarship
2021 – Savannah College of Art & Design
Academic scholarship awarded to exceptional graduate students demonstrating excellence in design and creative studies.
Student of the Year
2018 & 2019 – Manipal University
Selected consecutively for exceptional academic performance, leadership, and creative excellence among design students.
Education
Certificate in UX Design
University of California, Berkeley – Apr 2023 – Oct 2023
M.A. in Advertising
Savannah College of Art & Design (SCAD) – Sept 2021 – Aug 2022
2nd Place, SCADpro Innovation Challenge – Lexus x Fox Theatres
BFA in Applied Art
Manipal University Jaipur – Aug 2017 – May 2021
Student of the Year (2018 & 2019)