Design a campaign website that balances clinical credibility with emotional storytelling – clearly communicating the benefits of Nurtec ODT, educating migraine patients, and authentically integrating Lady Gaga's personal connection to the cause. The experience needed to be informative, compliant, and visually compelling to drive engagement and trust.
A comprehensive safety resource for Nurtec Migraine treatment, providing essential information on side effects, contraindications, and dosage guidelines to help patients make informed decisions about their care.
Research
•Explored visual systems that reinforced the "Nurtec Shines" narrative
•Analyzed Lady Gaga's brand collaborations and advocacy tone
•Studied clinical data, safety information, and regulatory requirements
•Audited competitor migraine and pharma websites for positioning gaps
Integration of Lady Gaga's personal experience and testimonial regarding Nurtec's effectiveness in treating her migraine symptoms, adding a relatable and influential voice to the website's content.
A user-centric storytelling platform on the Nurtec website that encourages engagement by featuring inspiring patient experiences and journeys.
My Role
Lead Visual & Digital Designer
•Led the end-to-end visual design of the Nurtec x Lady Gaga campaign website
•Translated clinical data and regulatory requirements into an accessible, design-forward digital experience
•Developed the campaign's visual system, including color strategy, typography, layout hierarchy, and featured modules
•Designed key landing pages, resource hubs, and storytelling sections highlighting Lady Gaga's advocacy
•Ensured seamless integration of Important Safety Information (ISI) while maintaining aesthetic integrity
•Collaborated cross-functionally with copywriters, medical-legal teams, developers, and brand stakeholders to ensure compliance and design excellence
•Conducted usability refinements based on feedback from migraine patients and target audiences
Result
Usability testing with migraine patients and Lady Gaga audiences confirmed the platform was engaging, easy to navigate, and effectively communicated both treatment benefits and safety information – strengthening trust while elevating the brand beyond traditional pharma design.
